Beer - Articles - Page 160 | Beverage Industry

Flexibility on tap at MillerCoors’ Milwaukee brewery

A range of products and packages present challenges for flagship brewery

June 20, 2011

The MillerCoors brewery in Wisconsin is located on a 90-acre campus in the heart of Milwaukee, in what used to be the corporate headquarters for Miller Brewing — MillerCoors now has its headquarters in Chicago.

MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage

Pan Demetrakakes

June 20, 2011

There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”

Heineken, Coca-Cola and Cheerwine promotions

March 7, 2011

Heineken and Coca-Cola support sports and more marketing-related news.

'One case at a time'

Jennifer Zegler

March 7, 2011

Anheuser-Busch InBev wholesaler Del Papa Distributing maintains family ownership, relationship-based business practice.

2011 Beer Report: Another year of trading places

Jennifer Zegler

March 7, 2011

After the previous year’s trend of trading down to below-premium brands, in 2010 brewers narrowed the price gap between below-premium and premium brands.

Last Drop: Made in the U.S.A.

Jennifer Zegler

February 7, 2011

Beverage Industry Managing Editor Jennifer Zegler provides insight on two home-grown categories benefiting from domestic preferences.

Boston Beer's ongoing revolution

Jennifer Zegler

February 7, 2011

The Boston Beer Co. continues to expand the boundaries of beer.

Heineken USA's international appeal

Jennifer Zegler

November 12, 2010

Heineken’s portfolio of import beers grows following its acquisition of CCM. This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.