Beer - Articles - Page 157 | Beverage Industry

Carriers and cases

January 16, 2012

After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.

Brand differentiation

January 16, 2012

Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring.

2012 Beverage Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement

Stephanie Cernivec

January 12, 2012

Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.

Crafting a different kind of cider

Crispin Hard Cider Co. targets expansion with premium offerings

Jessica Jacobsen

January 12, 2012

Joe Heron, president and chief executive officer of Crispin Hard Cider Co., says the Minneapolis-based company is not your traditional cider company. Whether it’s the company’s use of unpasteurized fresh-pressed juice or its historic and pop culture references in the names of its products, Crispin is seeking a point of differentiation in the hard cider market.

Going back to its roots

January 9, 2012

Pyramid Breweries is bringing its flagship Pyramid Hefeweizen beer back to its roots via a redesign.

Stone releases collaboration beer for Hurricane Irene victims

December 19, 2011

Stone Brewing Co., Escondido, Calif., announced the release of “The Alchemist/Ninkasi/Stone More Brown than Black IPA.” The beer is the fifth collaboration beer released by Stone and various partners in 2011.

Beer redesign

December 13, 2011

Heineken USA announced that the bottles, cans and secondary packaging for its Dos Equis Lager and Dos Equis Ambar brands have been redesigned.

A commitment to better beer

Full Sail Brewing focuses on quality, craftsmanship

Jennifer Zegler

December 12, 2011

Irene Firmat, founder and chief executive officer of Full Sail Brewing Co., Hood River, Ore., was inspired by the beer varieties she encountered during European travels and wanted to introduce more American consumers to the concept of high-quality beer.

Budweiser reality show to debut in January

December 12, 2011

Anheuser-Busch InBev’s Budweiser brand announced the debut of its social reality show “Bud United presents: The Big Time” in early 2012 on ABC in the United States. Cast through Budweiser’s social media sites, “Bud United presents: The Big Time” features young adults from around the world fulfilling their dreams, such as racing professional racecar drivers, playing for a global renowned soccer team, pitching a professional baseball game and taking the stage at a major music event. The show will air in the United States on Saturdays on ABC starting Jan. 21, 2012.

Heineken launches new responsible drinking campaign

December 12, 2011

Heineken, Amsterdam, launched the latest phase in its global approach to encourage the responsible consumption of its brands. Organized under the theme “Sunrise belongs to moderate drinkers,” the campaign uses the Heineken brand to deliver and reinforce the message.