After enduring contraction the last few years, the overall beer market is on the uptick, says Dan Wandel, senior vice president of beverage alcohol client insights for Chicago-based SymphonyIRI Group.
Oskar Blues Brewery and Ska Brewing partnered to create a canned beer celebrating the 10-year anniversary of the introduction of Dale’s Pale Ale in cans.
In honor of its 25th anniversary on Sept. 27, Hood River, Ore.-based Full Sail Brewing crafted 25, a Northwest-style pale doppelbock beer brewed with Vienna malt and Saaz hops.
Using one of the largest “focus groups” in Budweiser history, Anheuser-Busch collected feedback at summer-long, nationwide sampling events involving thousands of consumers in order to select three beers for its limited-edition Budweiser Project 12 sampler pack.
Marrying Belgian brewing and American craftsmanship, Duffy & Partners designed Brewery Ommegang’s brand identity to honor the brand’s heritage and celebrate the innovation of American craft brewing, it says.
Beer brands Corona Extra and Corona Light teamed up with ESPN commentator and Super Bowl-winning coach Jon Gruden to showcase the Top 30 U.S. football beach destinations in the Find Your Beach for the Game promotion.
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