Sly Fox’s Helles Golden Lager available in 360 End can

With the launch of Helles Golden Lager, Sly Fox Brewing Co. utilized the 360 End beverage can technology developed by Crown Holdings Inc. The entire lid of the can Sly Fox Brewing Co. can is removable, turning it into a drinking vessel and eliminating the need for separate glassware. “This technology allows the full flavor and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,” said Brian O’Reilly, head brewer with Sly Fox Brewing Co. Sly Fox beer with the 360 End debuted at the Craft Brewers Conference in Washington, D.C., in March.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

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