Beer

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In honor of its 25th anniversary on Sept. 27, Hood River, Ore.-based Full Sail Brewing crafted 25, a Northwest-style pale doppelbock beer brewed with Vienna malt and Saaz hops.  

Using one of the largest “focus groups” in Budweiser history, Anheuser-Busch collected feedback at summer-long, nationwide sampling events involving thousands of consumers in order to select three beers for its limited-edition Budweiser Project 12 sampler pack.

 Marrying Belgian brewing and American craftsmanship, Duffy & Partners designed Brewery Ommegang’s brand identity to honor the brand’s heritage and celebrate the innovation of American craft brewing, it says.  

 Newcastle Brown Ale is welcoming the fall season with its limited-edition Newcastle Werewolf brew.  

 Beer brands Corona Extra and Corona Light teamed up with ESPN commentator and Super Bowl-winning coach Jon Gruden to showcase the Top 30 U.S. football beach destinations in the Find Your Beach for the Game promotion.  

Real Ale Brewing Co. added 12-ounce cans to its package options starting with its Firemans No. 4 Blonde Ale. 

 Newcastle Brown Ale is attempting to cut through the clutter of advertising with its “No Bollocks” retail program.  

 Label producer Spear highlighted the use of its pressure-sensitive labels by several craft and regional brewers.  

 Narragansett Beer released two limited-edition cans this summer to create nostalgia for simpler times.  

 Modelo Especial teamed up with Puma and Complex Media to launch the Modelo Especial Blank Canvas Project, which celebrates self-expression by fusing music, art and style inspired by Modelo Especial.