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As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships. 

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.

Voodoo Ranger introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be an easier-drinking IPA, the company says.

Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack .

Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 

Busch Light announced the return of fan-favorite Busch Light Apple, hitting shelves nationwide for a limited time.

Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

New England Brewing Co. (NEBCO) released its first-ever 12-pack of 12-ounce cans. The initial release, featured two of the brand’s flagship products, including Sea Hag and Fuzzy Baby Ducks. NEBCO Lager will follow in 2026.