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Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.

Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 

BrewDog USA released its newest Headliner beer: BrewDog IPA. A piney, smooth and hoppy IPA is a tribute to the Chinook hops. 

Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. 

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.

Turkey Hill  has partnered with Scarlet Letter Beverage Co. to add an entirely new category to its brand portfolio: Turkey Hill Hard Iced Tea.

Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.

NielsenIQ (NIQ) released “The Halftime Report,” a beverage alcohol scorecard measuring the front half of 2025. The report found that total beverage alcohol sales are down 3% year-over-year, totaling $53 billion.