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HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Traditional beverage alcohol categories have seen analysts declare doom and gloom or sky high success, but reflection suggest the sun will shine on these categories again.

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend. 

Real Ale Brewing Co. is partnering with Feeding Texas to support Texans experiencing food insecurity this holiday season by designing a limited-release version of its popular Axis IPA with a camo design.

Tröegs Independent Brewing announced the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season as well as its rotating Perpetual Exploration variety 12-pack.

2 Towns Ciderhouse is cranking up the volume with its newest seasonal release: Sled Zeppelin, a 6.9% ABV limited-edition hard cider. 

Best Day Brewing announced the launch of Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW). 

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.