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Home » Topics » Category Focus » Beer

Beer
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Tampico Hard Punch.jpg

TAMPICO Hard Punch adds Fruit Punch, Pineapple Coconut varieties

Ready-to-drink alcohol brand celebrates launch with Mexico trip sweepstakes
Staff Beverage Industry
July 19, 2024

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.


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Clear Channel Billboard.jpg

It’s time for brands to ‘tea’ up summer beverage campaigns

Out-of-home ad campaigns can assist beverage brands in meeting Labor Day weekend numbers
Hugh Powers
July 19, 2024

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.


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Beverage News

Sunkey Beverage Holdings completes sale of Silver Eagle Beverages

Greg Mitchell named president, Tim Mitchell as CEO
Staff Beverage Industry
July 11, 2024

Miami-based Sunkey Beverage Holdings completed its acquisition of Silver Eagle Beverages, a beer and beverage wholesalers, whose distribution territory includes San Antonio, Bexar County and 12 additional counties in southwest Texas.


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Bob Pease Brewers Association.jpg

Brewers Association announces retirement of President, CEO Bob Pease

Association retains Kittleman & Associates to lead the search for Pease’s replacement
Staff Beverage Industry
July 10, 2024

The Brewers Association (BA), the Boulder, Colo.-based not-for-profit trade association dedicated to advocating for small and independent American craft brewers, announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.


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tequila brand ad spends

What is going on in the US Beverage Alcohol Market?

Alternative adult beverages growing share across total alcohol
Brian Sudano
July 10, 2024

While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.


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Innis Gunn Tequila Cask Blonde.png

Innis & Gunn launches Tequila Cask Blonde

Seasonal beer matured in Mexican tequila casks
Staff Beverage Industry
July 9, 2024

Innis & Gunn, Edinburgh, Scotland, announced the launch of Tequila Cask Blonde in the United States. Combining the smooth character of a blonde ale with distinctive notes of tequila, the Innis & Gunn Tequila Cask Blonde is matured using specially selected Mexican tequila casks.


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Beer

2024 State of the Beverage Industry: Beer market continues to experience unbalanced performance

FMBs, imports continue to lift beer category
Jessica Jacobsen
Jessica Jacobsen
July 9, 2024

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.


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The Bear Stella Artois.jpg

Stella Artois, ‘The Bear’ collaborate for shows 3rd season

Partnership comes to life throughout summer
Staff Beverage Industry
June 25, 2024

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.


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Shiner Rode0 Variety Pack.jpg

Shiner’s releases Rode0 Variety Pack

June 21, 2024

Shiner’s non-alcoholic Rode0 line released a variety pack featuring Shiner Rode0 Golden Brew, Red Amber and Citrus Wit.


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Beverage News

Three-tier industry coalition issues responsibility commitment for crossover alcohol products

Commitment includes actions for suppliers, provisions for wholesalers and retailers
Staff Beverage Industry
June 19, 2024

The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.


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