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Shock Top, a subsidiary of Tilray Brands, announced the return of its seasonal brew: Shock Top Twisted Pretzel. 

To make it easier than ever to rep your favorite teams, Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos.

KYLA Hard Kombucha introduced a new Colada Crush flavor to its Sunbreak Series, a refreshing blend of coconut, pineapple and yuzu.

To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

Genesee Brewery announced its first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier.

Angry Orchard, a brand of The Boston Beer Co., has brought back its Fireside Mix Pack, which contains fan-favorite Crisp Apple, Baked Apple Pie, Cinnful Apple, and Green Apple.

Spoetzl Brewery, the family-owned and independent craft brewer of Shiner Bock, released a new slim 12-ounce can for Shiner Light.

Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.