Beer

RSS

Beverage industry veteran Brandon Cason, announced the official launch of TEABIRD Hard Sweet Tea.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced its plans to acquire Horizon Beverage Group Inc., one of New England’s premier alcohol distributors.

The confectioners of Goetze’s and the brewers of Guinness came together to create a 4.5 percent ABV cream ale brewed with the same vanilla in the Goetze’s signature recipe, resulting in a toasty, slightly sweet beer.

Michelob ULTRA, the exclusive beer sponsor of Team USA, has unveiled sleek, new packaging to help Americans raise a glass to Team USA. The special-edition design features the Team USA logo, including an American flag and the Olympic rings on the neck.

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

The Brewers Association (BA), the Boulder, Colo.-based not-for-profit trade association dedicated to advocating for small and independent American craft brewers, announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.

While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.