Beer

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In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO. 

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.

Indeed Brewing Co. announced the release of Apple Crisp Ale, a one-of-its-kind hybrid of beer and cider.

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. 

Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg. 

Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.

Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages.