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Home » Topics » Category Focus » Beer

Beer
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SVEDKA Tropics Tea Spritz
Special Report

Market saturation prompts hard seltzers to differentiate through key attributes

Gen X, millennials top consumers for hard seltzers
Jess 200
Jessica Jacobsen
July 25, 2022
3 Comments

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.


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Blake’s Hard Cider
Up Close With

Blake’s Hard Cider looks to expand ciders presence

Family cidery continues to expand territory, portfolio
Chloe alverson
Chloe Alverson
July 22, 2022
2 Comments

Michigan-based Blake’s Hard Cider is setting out to expand hard cider’s drinking occasion beyond the fall months through its new products and territory expansion.


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HarpoonRecLeague_ReebokPack_900.jpg

Harpoon Brewery, Reebok collaborate for pack release

Harpoon Rec. League – The Reebok Edition available in 4- and 12-packs
July 7, 2022
No Comments

Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. 


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Kove Dragon Fruit

Kové Dragon Fruit Margarita

July 6, 2022
No Comments

Kové, an alternative craft beverage brand, announced the debut of its new Dragon Fruit Margarita, developed in collaboration with Pitaya Foods. 


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2022 State of the Beverage Industry

2022 State of the Beverage Industry

Jess 200
Jessica Jacobsen
July 6, 2022
5 Comments

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.


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Bud Light NEXT

2022 State of the Beverage Industry | Beer market turns to innovations during time of recovery

Premium offerings, FMBs outperform overall beer category
Jess 200
Jessica Jacobsen
July 6, 2022
No Comments

This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.


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SONIC_HardSlush.png

SONIC Hard Southern Sweet Tea, Hard Slush set to hit shelves this fall

New innovations coming to select retailers
July 5, 2022
No Comments

COOP Ale Works, Oklahoma City, Okla., announced its SONIC Hard Southern Sweet Tea and SONIC Hard Slush is set to launch in retail stores this September. Following the success of the fan favorite SONIC Hard Seltzer lineup, SONIC Hard Southern Sweet Tea and SONIC Hard Slush will be available for consumers at select retail stores in at least 38 states, it says.


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BudLight_AvalancheBottle_900.jpg

Bud Light honors Colorado Avalanche

July 1, 2022
One Comment

Bud Light is celebrating the Stanley Cup Champions with the return of its customized championship pack honoring the Colorado Avalanche. These 2022 Stanley Cup Bottles were available during the team’s celebration parade. 


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HOPWTRPeach.png

HOP WTR Peach

June 29, 2022
One Comment

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.


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ArnoldPalmerSpiked_Lite.png

Arnold Palmer Spiked Lite

June 28, 2022
One Comment

Arnold Palmer Spiked, a brand of Molson Coors Beverage Co., announced the release of Arnold Palmer Spiked Lite, a half-iced tea, half lemonade flavored malt beverage made in partnership with AriZona.


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April 5, 2023

2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
April 11, 2023

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