In time for Quitter’s Day, Dogfish Head kicked off the new year with the launch of its new 30 Minute Light IPA. 

The 4% ABV Light IPA is a hoppy, crisp and crushable beer with all the body and character of an IPA, but only 95 calories and 3.6 grams of carbs in each 12-ounce serving, the company says. Proving that “light” can still mean flavorful, 30 Minute Light IPA is continually hopped for 30 minutes for a bold yet easy-drinking, hop-forward beer, it notes.

Joining Dogfish Head’s iconic “Minute Series,” 30 Minute Light IPA is hitting shelves and taps nationwide, now, the company says.

Dogfish Head’s “Minute Series” – featuring fan-favorites like 60 Minute IPA, 90 Minute Imperial IPA, 75 Minute IPA and 120 Minute IPA — is a collection of continually hopped IPAs known for their abundantly hoppy but not crushingly bitter flavor profiles, it notes. The debut of 30 Minute Light IPA marks the first addition to the “Minute Series” since 2011.

“I came up with the process of continual hopping back in 2001, after seeing a chef on TV continually peppering his soup,” said Dogfish Head Founder and Brewer, Sam Calagione, in a statement. “The chef said adding pepper to his soup in small increments throughout its simmering would add depth and balance to his dish. Then it hit me — if it works for soup, why not beer? Now, our original continual hopping invention sits in the permanent collections at the Smithsonian Museum. By continually hopping 30 Minute Light IPA, we cracked the code on an approachable, lighter IPA option that doesn’t sacrifice on taste or quality.”

www.dogfish.com