Dogfish Head Craft Brewery released a bold, new bottle carrier for its 120 Minute IPA. Originally released in 2003, 120 Minute IPA is an Imperial IPA continuously hopped with a copious amount of high-alpha American hops throughout the boil and whirlpool, and dry-hopped with another whopping pallet of hops, it says. To complement the aromas and flavors found in 120 Minute IPA, Dogfish Head revamped the beer’s bottle carrier, making it bolder and more eye-catching with a jet-black background and metallic gold graphics. At the center of the design is something that beer-lovers will quickly recognize — a hop cone. The ingredient responsible for bringing 120 Minute IPA to life, a hand-drawn hop cone exudes golden rays of light, the company says. The craft beer is available nationwide in four packs of 14-ounce bottles. The brewery’s 60 Minute IPA also is boasting a brand-new design. This includes forest green graphics and clock-like art to represent the brand’s abundantly hoppy, yet balanced flavor profile, it adds.
Dogfish Head releases new bottle carrier for 120 Minute IPA
Packaging features hand-drawn hop and slogan, Holy Grail for Hopheads
September 10, 2020