Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 

CAMO is being introduced to the world by BuckHead — a blend of wild animal and human features that embody the essence this new flavor will bring to parties everywhere, the company says. 

“With Four Loko, we are constantly aiming to be more than just a beverage brand by showing up in the wildest corners of our audience’s typical daily dose of culture,” said Samantha Catalina, chief marketing officer of Phusion Projects, in a statement. “For over a decade, our sales have been leading the FMB market by embracing bold innovation, unconventional marketing, and a risk-taking attitude that delivers results year after year. With the launch of CAMO, we’re not just introducing a new flavor, we’re celebrating Four Loko’s continued legacy of reshaping the beverage industry and connecting with our fans.”

For more than a decade, Four Loko has sported the camo pattern on its cans and now expands its 2025 arsenal as a tribute to the brand’s signature design with a flavor capitalizing on camouflage’s popularity within pop culture, the company says.

Packaged in 24-ounce cans, the 13.9% ABV CAMO now is available on shelves nationwide.

www.fourloko.com