SweetWater Brewing Co., a subsidiary of Tilray Brands, unveiled its newest craft brew: Daytrip IPA. 

An addition to SweetWater’s year-round flagship line, Daytrip IPA (6.6% ABV) is an American-style IPA bursting with bright, juicy, undeniably tropical flavors and a smooth, refreshing finish, the company says. The exceptional taste is achieved by a blend of Columbus, Citra, Waimea, Mosaic and Simcoe hops, creating a combination of tropical and citrus fruit flavors, all balanced by 2-Ros, Munich, Carafoam and Crystal malts, it adds. 

“With growing consumer demand for more approachable IPA options, we are excited to present Daytrip IPA. It captures the bold, dynamic hop characteristics SweetWater fans adore, while presenting a delightfully lower bitterness,” said Prinz Pinakatt, chief growth officer at Tilray Beverages, in a statement. “Rigorous research and extensive testing have gone into perfecting this recipe, and choosing premium ingredients. We’re confident that Daytrip IPA will resonate with consumers and solidify our leadership in the IPA category — a cornerstone of our brewery — and will deliver on the promise of feeling like you’ve found an island-inspired escape.”

Daytrip IPA now is available in the following formats:

•    12-pack of 12-ounce cans

•    6-pack of 12-ounce cans

•    Individual 19.2-ounce cans

•    Draft

To amplify the launch, SweetWater is rolling out an integrated marketing campaign that includes trade programming, paid media and social media giveaways and activations. The beer will be featured at the SweetWater 420 Fest, the brewery’s annual music festival, scheduled for April 18-20 at Atlanta’s Pullman Yards, the company notes.

www.sweetwaterbrew.com