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Home » Topics » Category Focus » Beer

Beer
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Blake's Hard Cider Lite lineup

Blake's Hard Cider expands Lite Cider line

Company adds Mimosa, Strawberry-Kiwi and Melon to portfolio
June 9, 2020

Blake's Hard Cider (BHC), Armada, Mich., introduces a refresh to the Blake's Lite Cider line adding new flavors Mimosa, Strawberry-Kiwi and Melon to complement the popular Apple flavor. Blake’s expanded line of Lite Ciders will be available this month for purchase.


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Dogfish Head Covered in Nuggs Can

Dogfish Head celebrates 25th Anniversary with 16-ounce can series

Covered in Nuggs will be first variety available in new packaging format
June 5, 2020

To celebrate Dogfish Head Brewings & Eats 25th anniversary, the brewpub installed a state-of-the-art canning line and will debut a series of can releases. 


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eCommerce platform Proof Commerce
Cover Story

eCommerce drives triple-digit growth in alcohol sales

Alcohol sales jump 234 percent during COVID-19
Barbara Harfmann
June 5, 2020
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
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Last-Drop-Old-Kentucky-Home-video.jpg
The Last Drop

Woodford Reserve releases“My Old Kentucky Home” video

Video pays homage to Churchill Downs, postponed derby
June 5, 2020
Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.
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The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones
June 5, 2020
Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.
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Suzie's Seltzers

Suzie’s Hard Seltzers

June 3, 2020

Suzie’s Brewery Co. will release an organic, gluten-free line of hard seltzers named Suzie’s Organic Hard Seltzer this summer.


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Beverage alcohol not expected to rebound until 2024, IWSR reports

Premiumization, eCommerce will be more vital for recovery efforts
May 27, 2020

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.


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LQD

LQD

May 26, 2020

Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.


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Quirk Spiked and Sparkling

Quirk Spiked & Sparkling 

May 21, 2020

Boulevard Beverage Co., a division of Duvel Moortgat USA Ltd., has announced a new line: Quirk Spiked & Sparkling.


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Abita Spring Loaded

Abita Spring Loaded

May 19, 2020

Abita Brewing launched Spring Loaded, a brew made with water straight from the Southern Hills Aquifer.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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