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For only the second year, Budweiser is releasing limited-edition holiday cans based on the brewery’s traditional Budweiser Holiday Steins in four idyllic winter designs.

While many are stuck at home due to restrictions, Firestone Walker has launched an ongoing film series detailing its adventures with climbers, photographers, and other outdoorsy types.  

Spanish beer company Mahou, through its Vinyls for Good initiative, is helping struggling bars and restaurants with proceeds from its record sales.   

Southern Glazer's Wine & Spirits, Miami and Dallas, announced its B2B eCommerce platform, Proof, is now available in 28 U.S. markets for trade customers looking for a safe and easy way to place their holiday wine and spirits orders.

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 

Petaluma, Calif.-based Lagunitas Brewing Co., a division of HEINEKEN USA, launched IPNA, its first non-alcohol IPA.

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.

To keep up with the most festive time of the year, Almanac Beer Co. unveiled holiday-themed packaging for Christmas and Hanukkah. 

Stone Brewing, Escondido, Calif., launched Stone Features & Benefits IPA, a low-calorie, low-carbohydrate, gluten-reduced and low alcohol-by-volume beer.

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.