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Dos Equis, a brand of HEINEKEN USA, announced the release of Dos Equis Lime & Salt Lager, a Mexican beer with a hint of natural fruit flavors, plus lime and salt.

In a retail promotion beginning in early November and running through December, Tecate is combining the Mexican Import with a tradition that reflects the Mexican American cultural heritage. 

HEINEKEN USA, White Plains, N.Y., and Hornell Brewing Co., an affiliated entity of AriZona Beverages, Woodbury, N.Y., announced they are bringing AriZona SunRise Hard Seltzer to the U.S. market. 

Whole Foods Market, Austin, Texas, unveiled its Top 10 anticipated food trends for 2021 in the retailer’s sixth annual trends predictions. Hard kombucha, upcycled foods, leveled-up breakfasts and jerky made from produce are among the food influences expected to take off in the next year.

Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.

Abita Brewing Co. launched Jockamo Juicy IPA, a double dry-hopped India Pale Ale with an intense hop flavor and aroma, it says.

Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors:  Cranberry, Grapefruit and Pineapple. 

Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.

Mighty Swell Spiked Seltzer reformulated it portfolio of hard seltzers while adding a new flavor: Blackberry.

Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand. By amplifying the rich chocolate notes of KBS using Mackinac Fudge coffee, then adding maple syrup and aging it in oak bourbon barrels, Founders created a new take on the craft brewer’s barrel-aged classic, it says.