Premiumization, eCommerce will be more vital for recovery efforts
Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.
Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.
Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.
Austin Eastciders has released its new Austin Eastciders Spiked Seltzer, which is a 100-calorie spiked seltzer that contains real fruit, no malt sugar, refined grains or artificial ingredients.