HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.
As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.
In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.
LQD brand releases hard teas, limeade in select markets
Brewers Collective, the craft business unit of St. Louis-based Anheuser-Busch, ventures into the flavored malt beverage category with the debut of LQD. LQD (pronounced L-Q-D) draws from the collective imagination and ingenuity of the craft brewers to develop a line for health-minded consumers while delivering on taste and quality, it says.
Just like The Force in the infamous ‘Star Wars’ franchise, The Boston Beer Co. and Dogfish Head Brewery, two iconic independent craft breweries founded in 1984 and 1995, respectively, are joining forces to take their brands to the next level.
Limited-edition cans to include national, Texas versions
With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging.