Beer

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Budweiser, a brand of St. Louis-based Anheuser Busch, and Jim Beam Bourbon, a brand of Chicago-based Beam Suntory, unveiled Budweiser Reserve Black Lager, a limited-supply brew with an alcohol by volume of 7.1 percent. This specialty beer marks the second collaboration between Budweiser and Jim Beam, joining Budweiser Reserve Copper Lager, which is back by popular demand, the company says.

Thanks to popular demand, 2 Towns Ciderhouse announced the return of Hollow Jack’D, an 8.4 percent alcohol-by-volume limited-release hard cider. 

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

New Holland Brewing Co. launched a new limited-edition craft beer: Ichabod Pumpkin Ale. 

PRESS launched a new limited-edition flavor to its hard seltzer lineup: Apple Cinnamon.

Stray Forth launched its self-titled line of craft hard seltzers. 

Natural Light, a brand of St. Louis-based Anheuser-Busch, announced the launch of Natural Light Seltzer, a flavor-forward, 6 percent alcohol-by-volume beverage that is available in two blends of fruit flavors: Aloha Beaches and Catalina Lime Mixer.