If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.
St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, is adding some berry taste to its flavored malt beverage (FMB) lineup with the release of Bud Light Lime Straw-Ber-Rita. A follow up to the successful Lime-A-Rita, which launched last April and has sold more than 500,000 barrels, the Straw-Ber-Rita is an 8 percent alcohol by volume FMB that blends Bud Light Lime with the taste of a strawberry Margarita, the company says.
In 2012, the total U.S. beer market grew by 1 percent; however, craft beer grew 15 percent in volume and 17 percent in dollar sales, representing a total barrel increase of nearly 1.8 million, according to preliminary data from the Brewers Association, Boulder, Colo.
Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.
The old saying goes, “There’s no ‘I’ in team.” It’s not too hard to apply that saying to the U.S. beer market as analysts recognize the role different tiers and segments play in the category’s efforts to bring its case and dollar sales positioning back to pre-recession levels.
With a goal of creating a cohesive look to create brand recognition and communicate the quality of its Belgian-style ales, Ommegang Brewery enlisted the help of Duffy & Partners, Flower City Printing and AR Metallizing.
The April 2020 edition explores how Nestlé USA’s drives value to consumers through innovation. Readers also can find out how bars and restaurants are handling the impacts of the pandemic for the on-premise channel. Additionally, this issue highlights the latest trends impacting spirits, soft drinks, packaging materials and much more!