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2019 Beer Market Report - Domestics - Michelob Ultra - Beverage Industry

2019 Beer Report: Domestic beers dominance continues despite declines

Beer manufacturers rally around Beer Growth Initiative
March 14, 2019
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
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2019 Beer Market Report - Hard Ciders - Angry Orchards Rose - Beverage Industry

2019 Beer Report: Hard ciders benefits from diverse flavor profiles

Packaging innovations also benefit beer segment
March 14, 2019
In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S. multi-outlets, including convenience stores. This marks a notable change for the market, which was down 3.1 percent in dollar sales during the same time period in 2017.
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2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales
jessica Jacobsen
Jessica Jacobsen
March 14, 2019
As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).
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2019 Beer Market Report - Imports - Corona Premier - Beverage Industry

2019 Beer Report: Imports continue to gain in US beer market

Mexican import beers post strong gains in 2018
jessica Jacobsen
Jessica Jacobsen
March 11, 2019
In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.
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Natty Light - Naturdays

Naturdays

March 11, 2019

Natural Light, a brand of Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says. 


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Dos Equis Tecate Cinco de Mayo

Dos Equis, Tecate partner for Cinco de Mayo campaign

Grab Cinco by the Cervezas promotion features on- and off-premise elements
March 7, 2019

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.


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Lake Shore Fog

Lake Shore Fog

March 5, 2019

Southern Tier Brewing Co. added a new craft beer to its lineup: Lake Shore Fog. 


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The Perfect Disguise IPA

The Perfect Disguise

March 1, 2019

As part of its latest Off-Centered Art Series Beers, Dogfish Head Craft Brewery has created a beer that is an IPA disguised as a Kölsch or is it a Kölsch disguised as an IPA? 


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Crispin Cider Variety Pack

Crispin Cider Co. debuts new variety pack

Crispin Pearsecco launches with packaging option
February 25, 2019

Crispin Cider Co., a division of Chicago-based MillerCoors, continues to innovate with the debut of a new variety pack of 12-ounce slim cans, now available nationwide. Among the featured flavors are portfolio staples Crispin Rosé and Crispin Brut, along with its new flavor, Crispin Pearsecco. 


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