Beer - Articles - Page 86 | Beverage Industry

New Belgium Brewing Company - Beverage Industry

Craft brewers work to minimalize environmental stress

Sustainability plays key role in modern breweries

June 11, 2018

As craft beer and brewing remain prevalent in the beverage market, the impact it has on the environment is just as significant.

Founders All Day IPA - Beverage Industry

Session IPAs offer potential to craft beer market

Light body profile acts as alternative to heavy, filling brews

Jessica Jacobsen

June 7, 2018

Within the craft beer market, seasonal brews and IPAs have shared the limelight. But lately, consumers and analysts are seeing another beer style take the spotlight: session IPAs.

Brewpubs drive tourism, craft beer and food experimentation

Recipe experimentation, consumer connection pivotal to brewpub success

Barbara Harfmann

June 6, 2018

Brewpubs and taprooms have become meccas of innovation within the industry and are lifting tourism traffic and spending as consumers gather to watch a big game, relax with family and friends, and, of course, throw back a few refreshing craft beers.

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales

May 18, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.

FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies

May 16, 2018

In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.

D.G. Yuengling’s new campaign highlights strength, hard work

Spread Your Wings looks to inspire, empower consumers

May 15, 2018

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling.

Innis & Gunn packaging reflects barrel-aging roots

International craft brewer pays homage to Edinburgh, Scotland

May 1, 2018

Innis & Gunn unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.

Tiger Beer details ‘uncaged’ campaign

Beer brand celebrates local heroes

April 13, 2018

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.

Henry’s Hard Sparkling announces new packaging

Hard seltzer available in 12-ounce slim cans

April 10, 2018

Henry's Hard Sparkling Water, a brand of Chicago-based MillerCoors, now is available in new 12-ounce slim cans at retailers nationwide.

Bud Light expands citrus portfolio

Beer brand reformulates Bud Light Lime, releases Bud Light Orange

April 10, 2018

Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says.