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Home » Topics » Category Focus » Beer

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Murphy's Perfect Pour

Murphy’s Stout celebrates St. Patrick’s Day with sweepstakes

Celebrate with the Perfect Pour campaign features retail, on-premise elements
February 8, 2018

Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program. 


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Strongbow Rose Apple

Strongbow unveils Rose Apple hard cider

New flavor to attract rose wine drinkers to hard cider category
February 7, 2018

Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red fleshed apples. With a light, refreshing and fruity taste and 5 percent alcohol by volume, this newest addition to Strongbow’s line is reminiscent of a Rosé wine but with only 10 grams of sugars in an 11.2-ounce bottle, the company says. 


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Newcastle Brown Ale Ski Program

Newcastle program drives trial, ski traffic

Import beer partners with radio stations, ski resorts
February 6, 2018

Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms. 


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Vienna Lager

Vienna Lager

February 2, 2018

Fair State Brewing Cooperative announced the release of Vienna Lager in cans. 


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Nielsen releases Super Bowl consumption infographic

Wine and spirits both generate more than $500M in sales
January 30, 2018

Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl. 


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Napa Smith Cali Lager

Napa Smith Brewery California Lager

January 25, 2018

Napa Smith Brewery recently introduced Napa Smith California Lager.


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tiger beer

Tiger Beer celebrates Lunar New Year with marketing campaign

Brand enlists artist to design limited-edition packaging
January 24, 2018

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.


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Kanaha Blonde Ale

Kanaha Blonde Ale

January 23, 2018

Kona Brewing Co. introduced Kanaha Blonde Ale to markets nationwide


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Founding Fathers Logo

Founding Fathers Products donates $25K to Folds of Honor

Nonprofit offers scholarships to children of fallen, disabled soldiers
January 16, 2018

Minneapolis-based Founding Fathers Products' mission is to create superior quality American-made products that support American military families with 50 percent of its profits. Founding Fathers introduced its line of domestic premium lager beers in 2011 and recently introduced a full line of 100 percent Arabica gourmet coffee.


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Straight outta Newport

Straight Outta Newport

January 15, 2018

Rogue Ales & Spirits introduced Straight Outta Newport, a bold, hoppy double India pale ale (IPA). 


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