Budweiser launches limited-edition beer
Harvest Reserve Deep Golden Lager available in Des Moines, Omaha
St. Louis-based Anheuser-Busch launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, the company says.
“At Budweiser, our farmers are family,” said Ricardo Marques, vice president of marketing core and value brands at Anheuser-Busch, in a statement. “While our relationship with many of the these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a recipe together. Releasing this beer for the harvest season is Budweiser’s way of celebrating farmers after a year spent preparing for these precious few months. “
Harvest Reserve is brewed with all-American barely that is toasted longer for a bolder taste and a crisp, hoppy aroma, with a smooth finish, the company says. It is an all-malt recipe that uses 100 percent American grains and each bottle features the signature of Jim Dixon, a fifth-generation Budweiser barely farmer who collaborated with brewmasters on the recipe, it adds.
Dixon, owner of Jim Dixon Farms in Idaho commented: “My family has been growing barely with Budweiser for generations. Working with Budweiser on the recipe for a new beer was already humbling, but when I found out they wanted to put my name on every bottle, I was surprised and incredibly honored.”
Harvest Reserve Deep Golden Lager features a 5.4 percent alcohol-by-volume content and will be available beginning this month and throughout the harvest season in Des Moines, Iowa; and Omaha, Neb., while supplies last.