Beer

RSS

As the COVID-19 outbreak accelerates in Europe and the United States, governments, businesses and consumers are rapidly changing behaviors. In its March 26 report titled “COVID-19 Impact: Consumer Spending Tracker for MULOC Retailers – US, UK, France, Italy, NZ,” Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in these respective countries.

In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.

Since the acceleration of the COVID-19 outbreak across the world, governments, businesses and consumers are changing behaviors rapidly. To keep abreast of these shifts, Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, the United Kingdom and the United States in the report March 19 report “COVID-19 Impact: Consumer Spending Tracker.”

White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.