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Packaging News

Oskar Blues launches first package redesign in 15 years

March 20, 2020

Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.

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Making winter more beer-able

March 13, 2020

To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.

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White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.

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Not scared of change

March 13, 2020

Partnering with Paramount Pictures’ “A Quiet Place Part II,” Boulevard Brewing Co. released new packaging for its award-winning Tank 7 beer. the limited-edition four-pack of 16-ounce cans featuring imagery tied to the 2018 thriller, which is scheduled to hit theaters March 20 nationwide.

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An unmistakable Bond

March 13, 2020

HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.

Stone Viking Space Probe Double IPA

March 11, 2020

In a nod to exploratory missions deployed across the galaxy, Stone Brewing launched Stone Viking Space Probe Double IPA.

2020 Beer Report: Imported beer segment driven by factions

Mexican beer continues to drive sales

Jessica Jacobsen

March 11, 2020

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.

2020 Beer Report: Maturation brings new competitive landscape for craft beer market

New styles, micro-breweries help drive beer segment

Jessica Jacobsen

March 11, 2020

In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.

Hollow Jack’D, an 8.4 percent alcohol-by-volume limited-release hard cider.

2020 Beer Report: Hard cider market looks to rebound after single-digit decline

Analysts highlight importance of reinvention for beer segment

Jessica Jacobsen

March 11, 2020

Compared with other segments in the beer market, hard cider remains niche.

2020 Beer Report: Hard seltzers drive growth in flavored malt beverages (FMBs)

Hard teas, kombuchas and coffee could be next for beer segment

Jessica Jacobsen

March 11, 2020

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading.

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Oskar Blues launches first package redesign in 15 years

Making winter more beer-able

White Claw heads to SXSW

Not scared of change

An unmistakable Bond

Stone Viking Space Probe Double IPA

2020 Beer Report: Imported beer segment driven by factions

2020 Beer Report: Maturation brings new competitive landscape for craft beer market

2020 Beer Report: Hard cider market looks to rebound after single-digit decline

2020 Beer Report: Hard seltzers drive growth in flavored malt beverages (FMBs)

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Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Beer
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