Blake's Hard Cider expands Lite Cider line
Company adds Mimosa, Strawberry-Kiwi and Melon to portfolio
Blake's Hard Cider (BHC), Armada, Mich., introduces a refresh to the Blake's Lite Cider line adding new flavors Mimosa, Strawberry-Kiwi and Melon to complement the popular Apple flavor. Blake’s expanded line of Lite Ciders will be available this month for purchase.
The Blake's Lite Ciders are a variety of hard ciders and each flavor features 5 percent alcohol by volume, 4 carbohydrates, 100 calories and 1 gram of sugar.
The team at BHC was hard at work pushing boundaries to bring fresh ideas to the second edition of Blake's Lite Cider and is proud of the three new flavors, it says. Lite Melon's flavor profile features sweet notes of honeydew melon and dessert apples, according to the company. Strawberry-Kiwi is a well-balanced recipe with a hint of strawberry sweetness, finishing off with mild kiwi tartness, it adds. Mimosa is a dry, sparkling sipper with champagne bubbles and citrus orange notes, the company says.
Like Blake's full line of hard ciders, BHC Lite Ciders are all-natural and gluten-free made from a five-apple blend of fresh-pressed Michigan apples grown and harvested on Blake's orchard with no artificial flavorings or sweeteners.
"Last year was our first year in this category and sales exceeded expectations. Blake's fans appreciated an alternative to hard seltzer and a lower calorie offering. Our team created some unique recipes for this generation of Lite Cider," said Andrew Blake, owner of BHC, in a statement. "In these unusual times, people appreciate authenticity. We are surrounded by fresh fruit here at the farm and it's grown, created and packaged at our orchard."
Blake's Lite Ciders are offered in a four-flavor variety 12-pack, and Apple and Mimosa are available in six-packs. The ciders are sold throughout the company's 15 state footprint through Blake's Hard Cider distribution partners and at most major independent stores and grocery chains.