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Dunkin RV

Dunkin’ Refreshers RV offers summer getaway prize

Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
August 10, 2020

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.


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Kill Cliff Ignite energy drinks

Kill Cliff launches new packaging, flavors

New cans promote flavor line extension, new label design
August 3, 2020

Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.


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RUNA

June 25, 2020

RUNA reformulated its self-titled energy drink line with plant-based ingredients including guayusa, polyphenols and L-theanine.


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Ethan's Energy Shots

Ethan’s Energy Shots

June 18, 2020

Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.


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GFuel Sour Fazeberry

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.


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Last Drop

Reed’s donates wellness shots to local hospitals

“The Green Machine” truck to deliver wellness ginger shots
May 4, 2020
Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.
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Last Drop

So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots
May 4, 2020
So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.
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PepsiCo, VPX reach distribution agreement

Beverage company adds Bang Energy drinks to distribution network
April 28, 2020

Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says


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