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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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NOCCO Miami

NOCCO Miami Strawberry

February 14, 2020

Zero-carbohydrate, branched-chain amino acids (BCAA) beverage company NOCCO is launching its limited-edition Miami variety in select markets.


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Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch
Barbara Harfmann
February 14, 2020
At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.
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So Good So You Wellness Shots - Sleep and Beauty

So Good So You Probiotic Shots

February 6, 2020

So Good So You has released two new organic, plant-based probiotic juice shots: Sleep and Beauty. These cold-pressed juices are made with whole-food ingredients, and are 100 percent organic, non-GMO and contain 1 billion probiotics in every bottle, the company says.


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28 Black Energy Drink

28 Black

January 29, 2020

28 Black has released a taurine-, gluten- and lactose-free premium energy drink.


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Mad Pony Energy

GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok
December 20, 2019

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.


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Celsius accelerates growth in convenience store channel

October 12, 2019
CELSIUS beverages now are available in 3,245 new doors within the convenience store channel including Quik Trip, Pilot Flying J, Buc-ee’s, Casey’s, Circle K and 7-Eleven.
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Monster Beverage announces quarterly results

Net sales increased 8.7 percent
September 25, 2019
Monster Beverage Corp., Corona, Calif., reported financial results for three- and six-months, which ended June 30.
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Sunshine Sparkling Water

Sunshine Sparkling Energy Waters

September 24, 2019

Sunshine Beverages announced the launch of its zero sugar, zero calorie line of Sparkling Energy Waters. 


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Celsius advances national DSD distribution network

Distribution network now includes more than 50 DSD partners
August 13, 2019
Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.
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Bang, a brand of VPX Sports

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish
Barbara Harfmann
August 9, 2019
In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.
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