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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Actify

Actify Energy

September 15, 2020

Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.


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Liquid I.V. Energy Multiplier

Liquid I.V. Energy Multiplier

September 1, 2020

Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.


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Monster Energy Halo gamified can

Monster Energy releases limited-edition Halo-gamified cans

Codes on cans unlock Halo filters, prizes and more
August 31, 2020

In anticipation of the Halo Infinite game release in 2021, Corona, Calif.-based Monster Energy launched limited-edition Halo Infinite cans.


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Dunkin RV

Dunkin’ Refreshers RV offers summer getaway prize

Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
August 10, 2020

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.


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Kill Cliff Ignite energy drinks

Kill Cliff launches new packaging, flavors

New cans promote flavor line extension, new label design
August 3, 2020

Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.


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CELSIUS BCAA Recovery drink
Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics
jessica Jacobsen
Jessica Jacobsen
July 23, 2020
The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
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RUNA

June 25, 2020

RUNA reformulated its self-titled energy drink line with plant-based ingredients including guayusa, polyphenols and L-theanine.


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Ethan's Energy Shots

Ethan’s Energy Shots

June 18, 2020

Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.


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NuBrain Nootropic Waters

Nubrain Nootropic Waters

June 4, 2020

Tesla Nootropics launched a family of the ready-to-drink nootropic beverages.


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GFuel Sour Fazeberry

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.


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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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