Living Essentials LLC added a limited-edition Cherry flavor to its 5-hour Energy lineup to support military causes.

Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.

Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.

San Francisco 49ers quarterback Colin Kaepernick joined the SK Energy movement as its newest brand ambassador.

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.

Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.

A national poll of U.S. workers conducted by Harris Interactive, Rochester, N.Y., on behalf of Santa Monica, Calif.-based Red Bull North America found that lack of energy is a primary obstacle to productivity in the workplace. In fact, 4 percent of American employees report tiring after just one hour of work, and employed adults between the ages of 18 and 54 are three times more likely than those ages 55 and older to start feeling less productive within the first three hours of their workdays, it reports.

Aquarena Beverage LLC launched Fuga energy drinks in 12-ounce Sleek cans from Rexam.

Vuka LLC now offers its Vuka Intelligent Energy drinks in 16-ounce, reclosable Alumi-Tek bottles from Ball Corp.

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.