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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Cherry 5-hour Energy

Cherry 5-hour Energy

March 4, 2014
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Living Essentials LLC added a limited-edition Cherry flavor to its 5-hour Energy lineup to support military causes.


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Pirate Energy Shots

Pirate Energy Shots

February 26, 2014
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Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.


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Git-R-Done Energy shot

Hangover Joe’s to launch Git-R-Done Energy shot

Non-caffeinated, all-natural energy shot will debut this summer
February 19, 2014
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Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.


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Colin Kaepernick

SK Energy partners with San Francisco 49ers quarterback Colin

September 16, 2013
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San Francisco 49ers quarterback Colin Kaepernick joined the SK Energy movement as its newest brand ambassador.


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Red Bull Flugtag

Red Bull gives fans the wings to fly

September 16, 2013
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Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


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Sunny Sky Products logo

Sunny Sky Products acquires Turbo Energy Drink

Agreement expands Sunny Sky’s bar and nightclub presence
August 28, 2013
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Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.


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Beverage News graphic

Workplace productivity declines before holiday weekend, survey finds

National poll conducted on behalf of Red Bull shows energy is primary obstacle to productivity
August 26, 2013
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A national poll of U.S. workers conducted by Harris Interactive, Rochester, N.Y., on behalf of Santa Monica, Calif.-based Red Bull North America found that lack of energy is a primary obstacle to productivity in the workplace. In fact, 4 percent of American employees report tiring after just one hour of work, and employed adults between the ages of 18 and 54 are three times more likely than those ages 55 and older to start feeling less productive within the first three hours of their workdays, it reports.


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Fuga energy drinks

Fuga’s 'sleek' debut

August 16, 2013
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Aquarena Beverage LLC launched Fuga energy drinks in 12-ounce Sleek cans from Rexam.


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Vuka LLC bottle

Vuka’s sustainable solution

August 16, 2013
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Vuka LLC now offers its Vuka Intelligent Energy drinks in 16-ounce, reclosable Alumi-Tek bottles from Ball Corp.


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Red Bull editions

Energy market expands from function to flavor

Energy segment innovates to expand usage
Stephanie headshot new cropped
Stephanie Cernivec
August 12, 2013
No Comments

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.


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