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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
Energy Drinks & Shots RSS Feed RSS

5-Hour Energy Extra Strength Apple Pie

MLB, 5-Hour Energy Shots enter new partnership

Release of Apple Pie Extra Strength 5-Hour Energy celebrates new agreement
April 11, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. 


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ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year
April 6, 2017

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.


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Zevia Energy

Zevia Energy

April 6, 2017

Adding to its lineup of natural, stevia-sweetened products, Zevia introduced a new line extension: Zevia Energy.


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IRI names most successful CPG Brands of 2016

Beverage brands make up Top 3 for food and beverage category
April 4, 2017

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. 


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4 Purpose Energy

4 Purpose Energy Drink

March 13, 2017

4 Purpose Energy debuted its self-titled energy drink in select markets and online. 


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Xyience announces college basketball video content series

Brand teams with Campus Insiders for national sweepstakes
February 7, 2017

For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.  


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Red Bull 2017 new products

Red Bull Editions introduces new sugar-free products

Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017

Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products.  The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says. 


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Brooklyn Bottling Co

Contract packagers invest to meet beverage-makers’ needs

Evolving beverage trends challenge contract packagers
Amanda Del Buono
December 12, 2016
As beverage-makers develop new offerings to meet a growing number of consumer need states and drinking occasions, contract packaging and manufacturing is becoming a go-to solution for many brand owners.
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Harvest Hill to acquire Nutrament business from Nestlé HealthCare Nutrition

Dairy-based energy drink product primarily available on East Coast, Canada and Caribbean Islands
December 7, 2016

Brynwood Partners VII LP, Greenwich, Conn., announced that its majority-owned portfolio company, Harvest Hill Beverage Co., has reached an agreement to acquire the Nutrament business from Nestlé HealthCare Nutrition Inc. 


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CELSIUS expands to Asian markets

Brand to launch in Hong Kong and Macau
November 29, 2016

Celsius Holdings Inc., Boca Raton, Fla., manufacturer of the dietary supplement brand CELSIUS, announced an expansion in the Asian market in partnership with the Hong Kong-based A.S. Watson Group (ASW). 


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