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zevia energy variety

Steady upward trajectory for energy drinks market

Natural ingredients, flavor innovations fueling new product development
Barbara Harfmann
August 10, 2016
The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.
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Vuka Thrive

Vuka Thrive

July 18, 2016

Expanding on its current line-up, Vuka Natural Energy Drinks launched a new flavor: Thrive. 


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Amp Energy Twitch Can

Amp Energy releases limited-edition packaging

Twitch partners with energy brand to allow logo on a non-gaming retail product
July 15, 2016
Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.
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Zevia Energy/Sparkling Water

Zevia to launch energy and sparkling water lines

New lines are zero-calorie, available in select markets in US
June 30, 2016

Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.


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Hiball protein

Hiball Energy launches cold-brew coffee, protein drinks

Company focuses on sourcing natural energy ingredients
Amanda Del Buono
May 11, 2016

Although many beverage trends come and go, energy has become one of the top functions consumers continue to demand from beverages. And today’s consumers want more than just energy — they want beverages that cater to health-and-wellness trends, and the energy drink category is no exception.


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