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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Red Bull 2017 new products

Red Bull Editions introduces new sugar-free products

Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017

Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products.  The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says. 


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Brooklyn Bottling Co

Contract packagers invest to meet beverage-makers’ needs

Evolving beverage trends challenge contract packagers
Amanda Del Buono
December 12, 2016
As beverage-makers develop new offerings to meet a growing number of consumer need states and drinking occasions, contract packaging and manufacturing is becoming a go-to solution for many brand owners.
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Harvest Hill to acquire Nutrament business from Nestlé HealthCare Nutrition

Dairy-based energy drink product primarily available on East Coast, Canada and Caribbean Islands
December 7, 2016

Brynwood Partners VII LP, Greenwich, Conn., announced that its majority-owned portfolio company, Harvest Hill Beverage Co., has reached an agreement to acquire the Nutrament business from Nestlé HealthCare Nutrition Inc. 


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CELSIUS expands to Asian markets

Brand to launch in Hong Kong and Macau
November 29, 2016

Celsius Holdings Inc., Boca Raton, Fla., manufacturer of the dietary supplement brand CELSIUS, announced an expansion in the Asian market in partnership with the Hong Kong-based A.S. Watson Group (ASW). 


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ForTo Organic milk

FORTO Coffee Energy Shots with Organic Milk

November 23, 2016

FORTO, a brand of Dyla LLC, is launching ForTo Coffee Energy Shots with Organic Milk nationwide in January. 


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IDGT Pineapple

I Don’t Get Tired Pineapple

November 21, 2016

BWA LLC and multi-platinum recording artist Kevin Gates added a new flavor to Gates’ I Don’t Get Tired (#IDGT) energy drinks: I Don’t Get Tired Pineapple. 


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IDGT Pineapple

Kevin Gates releases new flavor of IDGT energy drink

I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016

Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says. 


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Hackamore Energy

Hackamore Energy

November 14, 2016

Hackamore introduced its self-titled premium energy drink in select markets across the United States.


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Glanbia Nutritionals

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market
Barbara Harfmann
October 10, 2016
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
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5-Hour Energy/Protein

5-hour Energy Protein

September 21, 2016

Expanding on its lineup of energy shots,Living Essentials LLC now offers 5-hour Energy Protein shots nationwide. 


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