Energy Drinks & Shots
Energy Drinks & Shots RSS Feed RSS

Steaz energy

Steaz launches package redesign for energy line

New look better defines clean label, functional platforms
April 14, 2017
After introducing a re-brand of its energy line in September 2016, Steaz recently launched a new look for Steaz Energy in stores across the country.
Read More
Beneo Energy Drink

Sustained energy in demand for beverage formulations

Clean label also fueling use of natural energy sources
jessica Jacobsen
Jessica Jacobsen
April 14, 2017

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.


Read More
5-Hour Energy Extra Strength Apple Pie

MLB, 5-Hour Energy Shots enter new partnership

Release of Apple Pie Extra Strength 5-Hour Energy celebrates new agreement
April 11, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. 


Read More

ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year
April 6, 2017

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.


Read More
Zevia Energy

Zevia Energy

April 6, 2017

Adding to its lineup of natural, stevia-sweetened products, Zevia introduced a new line extension: Zevia Energy.


Read More

IRI names most successful CPG Brands of 2016

Beverage brands make up Top 3 for food and beverage category
April 4, 2017

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. 


Read More

Xyience announces college basketball video content series

Brand teams with Campus Insiders for national sweepstakes
February 7, 2017

For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.  


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!