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IRI names most successful CPG Brands of 2016

Beverage brands make up Top 3 for food and beverage category
April 4, 2017

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. 


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Xyience announces college basketball video content series

Brand teams with Campus Insiders for national sweepstakes
February 7, 2017

For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.  


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Red Bull 2017 new products

Red Bull Editions introduces new sugar-free products

Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017

Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products.  The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says. 


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Harvest Hill to acquire Nutrament business from Nestlé HealthCare Nutrition

Dairy-based energy drink product primarily available on East Coast, Canada and Caribbean Islands
December 7, 2016

Brynwood Partners VII LP, Greenwich, Conn., announced that its majority-owned portfolio company, Harvest Hill Beverage Co., has reached an agreement to acquire the Nutrament business from Nestlé HealthCare Nutrition Inc. 


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CELSIUS expands to Asian markets

Brand to launch in Hong Kong and Macau
November 29, 2016

Celsius Holdings Inc., Boca Raton, Fla., manufacturer of the dietary supplement brand CELSIUS, announced an expansion in the Asian market in partnership with the Hong Kong-based A.S. Watson Group (ASW). 


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IDGT Pineapple

I Don’t Get Tired Pineapple

November 21, 2016

BWA LLC and multi-platinum recording artist Kevin Gates added a new flavor to Gates’ I Don’t Get Tired (#IDGT) energy drinks: I Don’t Get Tired Pineapple. 


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IDGT Pineapple

Kevin Gates releases new flavor of IDGT energy drink

I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016

Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says. 


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