Packaging Material

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Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium positioning, functional products, and limited-edition offerings.

Demand for on-the-go beverages is impacting the caps and closures market, as suppliers innovate to help brands meet consumer trends.

In this annual feature, Beverage Industry highlights the brands addressing “the extra” that consumers need as the top packages of 2025.

Cherry soda brand Cheerwine is adding to the holiday festivities with the return of Cheerwine Holiday Punch, but for the first time it will be available in 12-packs of 12-ounce cans.

Submissions are now open for the second annual Steve Fairfield Memorial Award for Flexible Packaging Innovation.

Within the beverage industry, packaging materials play a crucial role in sustainability; as such, bag-in-box (BIB) and carton companies are working toward creating more environmentally friendly packages.

For labeling materials, sustainability continues to be one of the key attributes influencing these next generation solutions.

The X-ray inspection equipment market continues to grow as manufacturers employ the latest technology to protect today’s food and beverage products.

Leaning into trends such as sustainable secondary packaging and digital advancements can help beverage brands appeal to consumers. 

In the beverage industry, brands use inks and coatings on packaging to highlight their persona and messaging.