Packaging Material

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Leaning into trends such as sustainable secondary packaging and digital advancements can help beverage brands appeal to consumers. 

In the beverage industry, brands use inks and coatings on packaging to highlight their persona and messaging.

As consumers regard glass packaging positively because of its lower environmental impact, experts highlight an array of benefits that this packaging material offers aside from its recyclable properties.

In 2022, Seth Goldman launched Just Ice Tea, continuing his mission to offer sustainably sourced beverages. Goldman and his team approached Zuckerman Honickman with the ambitious goal of getting Just Ice Tea on store shelves by the end of the year. 

In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs. 

With sustainability at the forefront, driving demand for eco-friendly packaging materials, experts highlight the benefits and challenges beverage brands face when adopting aluminum packaging.

Combining functionality, durability and aesthetics, experts highlight how stretch and shrink sleeve labels can ensure product safety, and the impact they are making on store shelves.

In the beverage market, new product trends focused on premiumization are impacting colored ends and tabs.

In this annual feature, Beverage Industry highlights the brands and attributes that comprise the top packages of 2024.

Trinity Brand Group and Founders Brewing set out to help consumers “have it all” with a recent collaboration in which the duo developed a brand strategy and package redesign for the craft brewer’s iconic beer, All Day IPA.