Packaging Material

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Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

Beverage-makers are reaching sustainability goals as suppliers direct innovations for tabs, ends and closures with these aspects in mind. 

Crimson Wine Group, Napa, Calif., announced its commitment to further reduce the glass bottle weight of its largest production wines. By reducing the weight of its bottles, Crimson aims to lower its environmental impact and contribute toward a more sustainable future, it says.

Sustainability, population growth, rising incomes and changing lifestyles have all contributed to the growing use of cartons for beverage packaging.

Ohio-based glass producer O-I Glass Inc., recently announced a partnership with FX Matt Beverage Co. O-I will provide new glass packaging solutions for beverage brands. 

Within the beverage industry, when it comes to efforts that support sustainability and a circular economy, experts stress the importance of considering how label materials affect the recyclability of packaging.

Beverage subscriptions and customizable multipacks have become more popular. In turn, packaging producers must account for these multipacks of varying sizes.

In the beverage industry, packaging talks. Inks and coatings suppliers are highlighting the technology that makes a brand unique and enhances its individuality.

Smart labels can provide product information, as well as analyze consumer buying patterns.