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Education important for recycling efforts

Industry stakeholders work to increase recycling rates
October 14, 2011
The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.
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Schools continue healthy focus

Beverages, packaging address school guidelines
jessica Jacobsen
Jessica Jacobsen
September 12, 2011
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
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Recovering more recyclable materials

Industry works to fill the gaps in recycling
Elizabeth Fuhrman
July 11, 2011

Beverage companies are taking on new strategies in regard to the goals of their recycling initiatives. One would be hard pressed to find a beverage company not involved in recycling, but the industry continues to expand existing recycling programs. Craft brewer Boulevard Brewing Co., Kansas City, Mo., had to expand its recycling efforts in order to become a zero-landfill facility in January. In 2009, Boulevard’s Founder and President John McDonald, Chief Financial Officer Jeff Krum and Technical Director Mike Utz became co-founders and principals of Ripple Glass, a glass recycling company, to help close the loop in the brewer’s glass bottle consumption.


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Coca-Cola sees green

Company’s 2020 Vision prioritizes sustainability
Jennifer Zegler
June 20, 2011

One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.


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MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage
Pan Demetrakakes
June 20, 2011
There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”


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