Packaging Material

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When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.

Although the plastic bottle market in the United States serves a number of different industries and manufacturers, the beverage business continues to play a large role.

Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.

In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.

Whether it’s the growth of the wine, spirits and craft beer markets or the popularity of natural beverages, glass packaging manufacturers note that these trends are having a positive effect on this primary packaging material.

 When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.  

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  

According to the Carton Council, Vernon Hills, Ill., the number of households that have the ability to recycle cartons has increased 128 percent in three years.

 The results are in! Evergreen Packaging announced the winner of its Project Carton contest for students at the Fashion Institute of Technology in New York.