New Packages

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New for the holiday season, Dewar’s is giving consumers the option to add a thoughtful addition to their bottle through its “Personalisation Emporium.”

Just in time for the holidays, Reed’s is launching a limited-edition “Ginger All the Way” box packed with a variety of Reed’s new and best-selling products from 2020. 

To keep up with the most festive time of the year, Almanac Beer Co. unveiled holiday-themed packaging for Christmas and Hanukkah. 

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.

Seattle-based DRY Soda Co. launched a Limited Edition Zero-Proof Gift Set that includes two bottles of DRY’s 750-ml Winter Celebration bottles, two stemless flutes as well the book “The Guide to Zero-Proof Cocktails,” a manual dedicated to the art of zero-proof mixology.

Dos Equis Lager, a brand of White Plains, N.Y.-based Heineken USA, now is available in a unique 5-liter draft keg format.

Ahead of the holiday season, Woodford Reserve, a brand of Woodford Reserve Distillery, Versailles, Ky., announces the release of its annual holiday bottle, which this year features the festive artwork by renowned United Kingdom-based architect Nick Hirst.

Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.

North Coast Brewing Co., Fort Bragg, Calif., released its Old Rasputin Russian Imperial Stout in a 16-ounce can.