Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Secondary packaging design features serving facts, ingredient label
January 14, 2019
Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.
Wine lineup to feature Chardonnay, Cabernet Sauvignon and Rosé varietals
January 7, 2019
Calistoga, Calif.-based Sterling Vineyards, a division of Treasury Wine Estates, is bringing a trio of wines to market in resealable aluminum bottles. The lineup is designed not only to improve convenience for consumers, but also to do so with the winery’s unique sense of style, it says.
Guitar embossing gives premium brand a premium look
December 14, 2018
The new bottle was designed to distinguish itself from other premium brands while simultaneously paying tribute to Pickers’ hometown of Nashville and the musicians whose sounds fill the air.
Dramatic battle scene from 1879 depicted on wine labels
December 14, 2018
Vino dei Fratelli, which translates to “Wine of the Brothers,” features a new label that was inspired by the image on an ancient Roman coin of the famous brothers Castor and Pollux who, together, symbolize the ideal of brotherly love, the company says.
Limited-edition packaging features whiskey glasses, cocktail recipes
December 14, 2018
The gift-ready set includes a bottle of the 2016 Cooper & Thief Red Wine Blend, two festive Cooper & Thief based cocktail recipes, and two whiskey glasses all ready for upcoming holiday enjoyment.
New packaging size illustrates product’s versatility for consumers
December 14, 2018
The new Risata 187-ml packaging features Moscato d’Asti’s award-winning sparkling wine in an elegant-yet-sleek design with a stelvin closure that gives consumers a touch of luxury while eliminating waste and the need for a corkscrew, the company says.
Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.
The pack is wrapped in sleek black leather, embossed with both brand’s joint logo, and includes one 750-ml bottle of the American-made spiced rum that is blended with spices including ginger, cinnamon, clove and vanilla.
Two exclusive IPAs part of limited-edition packaging
December 14, 2018
The limited-edition holiday 12-pack contains four varieties in one box and features two exclusives, Sixty One and Viniferous IPA, along with 60 Minute IPA and 90 Minute Imperial IPA, the company says.