Maison No. 9, the French rosé created by Post Malone, entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager, the co-founders announce the launch of a new vintage and all-new merchandise, which is now available online. Packaged in a 750-ml bottle with a suggested retail price of $21.99, the 2020 vintage has a new look, including an updated logo and color scheme. Six new pieces of merchandise are on sale including Maison No. 9 sweatshirts, T-shirts and a hat. Post Malone, James and Dre decided from the start to take a non-traditional approach to marketing and developing a product that’s usually conventional in both style and messaging. In addition to the bottle’s updated look and new merchandise, Maison No. 9 will introduce “Seasons,” with each season (Spring, Summer, Fall, and Winter) launching the following:
- New seasonal Maison No. 9 merchandise designed by Post Malone
- New Post Malone content (inclusive of campaign imagery, social imagery, website content)
- Seasonal cocktail recipes curated by Post Malone
- Correlating events/activations (digital and/or IRL, as current mandates allow).