New Packages

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Packaged in 12-ounce aluminum cans, Jack Daniel’s Canned Cocktails can be purchased as single cans or in four-packs. 

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 

WESAKE launched its self-titled ready-to-drink sake in a can. The clear sake drink contains a 13 percent alcohol by volume and is best served chilled, the company says.

Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military. 

Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers. 

BOMBAY SAPPHIRE has teamed up with Print Club London to launch a limited-edition, hand-made screen printing kit as part of the BOMBAY SAPPHIRE’s “Stir Creativity at Home” series.

SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.

White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.

British beverage company NICE released a new packaging format for its range of canned wines.