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UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight. 

Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 

In honor of the Milwaukee Bucks winning the 2021 NBA Championship, Cincoro Tequila has created a limited-edition 2021 NBA Trophy Bottle. 

Jones Soda Co., Seattle, created a limited-edition, three-flavor Red, White and Blue 12-pack for Costco’s 57 Bay Area locations.

Kill Cliff, Atlanta, marked its 10th anniversary and longtime partnership with the Navy SEAL Foundation (NSF) by dropping a limited-edition commemorative can. 

To coincide with its direct-to-consumer website, Topo Chico released limited-edition 12-packs of 6.5-ounce bottles with a box and bottle opener designed by the imaginative talents of two artists. 

Rosé All Day introduced a 3-liter boxed variety, with each box equaling four bottles of wine. 

Ole Smoky Distillery now has five of their innovative whiskey offerings available in mini 50-ml bottles: Salty Caramel Whiskey, Mango Habanero Whiskey, Peanut Butter Whiskey, Peach Whiskey and Salty Watermelon Whiskey. 

The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.

To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry.