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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Woodford Reserve Holiday Bottle

Woodford Reserve announces holiday bottle release

Seasonal bottle features ‘Winter Slumber’ artwork by Nick Hirst
November 12, 2020

Ahead of the holiday season, Woodford Reserve, a brand of Woodford Reserve Distillery, Versailles, Ky., announces the release of its annual holiday bottle, which this year features the festive artwork by renowned United Kingdom-based architect Nick Hirst.


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Asahi Beer

Asahi Super Dry upgrades US packaging

Move aligns US with international packaging design
November 9, 2020

Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.


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Old Rasputin Cans

North Coast Brewing packages Old Rasputin in cans

Russian Imperial Stout beer to be released in recyclable four-packs
November 6, 2020

North Coast Brewing Co., Fort Bragg, Calif., released its Old Rasputin Russian Imperial Stout in a 16-ounce can.


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Cannonball

Cannonball wine brand fine-tunes label

Design firm Denomination helped refine textural elements for wine brand
October 22, 2020

Cannonball, a brand of SHARE A SPLASH wine co., Healdsburg, Calif., unveiled new packaging for its 2018 vintage, beginning with its Cabernet Sauvignon varietal.


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Bacardi biodegradable bottle

Bacardi to launch 100% biodegradable spirits bottle

Spirits manufacturer partners with Danimer Scientific for 2023 bottle release
October 20, 2020

Bacardi Ltd., Hamilton, Bermuda, is taking a stand in the fight against climate change and plastic pollution, as it unveils plans to put the world’s most sustainable spirits bottle on the shelf by 2023.


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Milagro Tequila

Milagro Select Barrel Reserve returns with new packaging

Launch coincides with contest to win at-home entertainment makeover
October 16, 2020

Milagro Tequila reintroduced its ultra-premium Milagro Select Barrel Reserve (Milagro Select) with a bold, bright new look for its award-winning liquid.


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Bud Light Seltzer Variety Pack

Media personality DJ Khaled is the new face of Bud Light Seltzer

Bud Light Seltzer Remix variety pack encourages trial
October 5, 2020

Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors:  Cranberry, Grapefruit and Pineapple. 


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Spritz Tea

Spritz Tea unveils new look and new flavors, Bright Citrus, Wild Acai

Packaging features tonal variations to complement to the flavor
October 2, 2020

Spritz Tea unveiled two new flavors and a brand refresh for its sparkling flavored tea infusions portfolio.


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Evan Williams Redesign

Evan Williams Bourbon family unveils new design

New bottles will be featured in future marketing programs
September 25, 2020

The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.


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New Age Wine Labels

Bold colors centerpiece of new wine design

Family owned Argentina winery label features vivid blues, pinks, purples
September 18, 2020

New Age Wine recently introduced an eye-catching new bottle design for its line of slightly sweet and lightly effervescent wines. The label features vivid blues, pinks and purples.


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