Budweiser is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise. The limited-edition cans created in partnership with the Christopher Wallace Estate are available in his hometown of New York City exclusively, while supplies last. Inspired by Biggie’s legendary career, the can’s unique design elements include a hand-drawn sketch of Christopher “The Notorious B.I.G.” Wallace and phrases including “Brooklyn's Finest,” “King of New York” and the Brooklyn skyline to pay homage to the late rapper’s hometown. The brand also replaced the Budweiser creed on the can with lyrics from Biggie’s Ready To Die album hit, “Unbelievable,” “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.” “I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” said Biggie’s mother Voletta Wallace, in a statement. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as “Budweiser” is something I believe he would be happy with.” Budweiser x Biggie Tall Boy cans can be purchased in all stores that carry Budweiser within the New York City area. Collectible merchandise is available on ShopBeerGear.com for those 21 and older while supplies last.
Budweiser introduces Notorious B.I.G. cans
September 10, 2021