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The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.

To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. 

Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings: Hi-Cone RingCycles.

For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety pack. 

To celebrate a quarter century of brewing, Ballast Point Brewing Co., a division of San Diego-based Kings & Convicts Brewing Co., is releasing a new, limited-release 25th Anniversary Mix Pack. 

In partnership with the nonprofit Boot Campaign, the makers behind TX Blended Whiskey and TX Straight Bourbon, brands of the Pernod Ricard spirits family, unveiled the limited release of its TX Blended Whiskey Stars & Stripes bottle. 

Reed’s Inc. recently released its first-ever resealable packaging format in the company’s 30-year history. 

To celebrate National Best Friend Day (June 8), online retailer Zulily launched a wine collection designed to bring moms together and celebrate their friendships after a year of being apart. 

Crystal Head Vodka, the ultra-premium spirit known for its signature skull bottle, announced that its limited-edition Pride bottle in celebration of diversity and equality is back by popular demand. 

Ice Mountain 100% Natural Spring Water, a spring water brand of BlueTriton Brands, launched its 100% recycled plastic (rPET) bottles.