New Packages

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Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.

After a successful top-market rollout in 2020, RumChata Limón now will be on shelves across the whole country. The announcement coincides with the launch of two additional sizes for the brand, a 375-ml bottle and a three-pack of 100-ml bottles.

Oliver Winery and Vineyards engaged Affinity Creative to carefully and delicately evolve the look of its The Soft Collection line of wines. 

LIFEWTR introduced the Black Art Rising Series, a new limited-time bottle collection featuring the artistic expressions of three new Black purpose-led artists: Adler Guerrier, Dawn Okoro and Tajh Rust. 

Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition hashtag #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. 

HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. 

Steaz announced that it has rebranded and reformulated its Steaz Green Tea as Steaz Antioxidant Brew Teas. 

Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap. 

Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months. 

Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging.