PATRÓN Tequila, Michelle Zauner partner for cocktail kit
PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit.
PATRÓN and Michelle collaborated to create the Persimmon Paloma, a fresh take on the classic Mexican cocktail with elements of Asian-inspired ingredients. Persimmon ― a symbol of longevity and good luck in Asian culture to celebrate the New Year ― is not only an important part of the kit and nods to Michelle's Asian-American heritage, but also was the inspiration for her latest Japanese Breakfast album, Jubilee. In addition to all the ingredients for a Persimmon Paloma, the kit also includes custom chopsticks, coasters and a one-of-a-kind PATRÓN x Japanese Breakfast bar towel.
“At PATRÓN, we celebrate progressive pioneers like Michelle who have a bold, creative confidence in everything they do,” said Chloe Lloyd-Jones, vice president of marketing at PATRÓN Tequila, in a statement. “PATRÓN goes to extraordinary lengths with our production process to achieve excellence as we believe in delivering perfection in every drop. We champion creative leaders who similarly follow their passions to impact culture. Michelle embodies that through her music and more, so we are very proud to release this cocktail kit together just in time for the holiday season.”
The PATRÓN x Japanese Breakfast Cocktail Courier Kit celebrates a shared commitment to craft, creativity and heritage. PATRÓN has remained dedicated to a traditional production process since the brand’s inception. This focus on time-honored tradition and heritage allows PATRÓN to create the highest quality tequila that pairs perfectly with the Persimmon Paloma, it says. The complex flavor of PATRÓN Tequila and the rich and tangy essence of persimmon masterfully combine for a special drink with a bright and refreshing taste, perfect to toast to the holiday season and New Year, it adds.
The PATRÓN x Japanese Breakfast Cocktail Courier Kit makes eight cocktails, and is available for purchase for $74.99 for a limited time on CocktailCourier.com.
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