PATRÓN Tequila announced the global launch of PATRÓN EL CIELO, adding to its prestige tequila portfolio.

PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit. 

PATRÓN, a brand of Bacardi Ltd., announced the release of its latest aged expression: PATRÓN Sherry Cask Aged Añejo.

Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched its newest addition: Gran Patrón Smoky. 

Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched Gran Patrón Smoky, which uses agave that is roasted with mesquite for about seven days in small underground stone pits to craft the artisanal tequila. Gran Patrón Smoky honors traditional production methods dating back hundreds of years, it says. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the high-quality, 100 percent Weber Blue Agave.

Patrón, a subsidiary of Bacardi Ltd., released its newest flavor of premium tequila: Patrón Citrónge Pineapple.

Bacardi Ltd., Hamilton, Bermuda, completed the transaction that makes the family owned company the sole owner of Patrón Spirits International AG, Schaffhausen, Switzerland, and PATRÓN, its super-premium tequila brand. The transaction follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30 percent minority stake in Patrón Spirits in 2008.

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 

Patrón Tequila, the flagship brand of The Patrón Spirits Co., introduced Patrón Extra Añejo Tequila, the first new addition to the core range of tequilas in 25 years, the company says. 

The Patrón Spirits Co., New York, will celebrate the versatility of tequila this summer by shaking up the way consumers enjoy seasonal cocktails.