PATRÓN Tequila announced the global launch of PATRÓN EL CIELO, adding to its prestige tequila portfolio.
PATRÓN EL CIELO is the first four-time distilled prestige tequila on the market, which unlocks the natural sweet flavors of agave delivering an incomparable taste with a bright, fresh and radiantly smooth finish, the company says.
“PATRÓN EL CIELO is radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste,” said Kathy Parker, global chief marketing officer at PATRÓN, in a statement. “By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, Master Distiller David Rodriguez really pushed the boundaries with a distinctive process — the complexity of distilling tequila without sacrificing flavor requires remarkable talent and we're immensely proud of this bold innovation his team created.”
Rodriguez added: “For the first-time ever, we developed a prestige tequila with a fourth distillation — a process that is extremely rare within the industry — using the smallest copper pot still at Hacienda PATRÓN. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavor that was not the case for PATRÓN EL CIELO.”
Made of blue weber agave, water and yeast, PATRÓN EL CIELO is crafted in small batches to ensure consistency and quality, to deliver a spirit rich in sweetness and citrus notes with a brightness, it says.
Packaged in a sleek glass bottle outfitted with gold designs, PATRÓN EL CIELO is available globally and in markets across the United States at a suggested retail price of $129 a bottle.
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