PATRÓN Tequila announced the launch of PATRÓN 100, a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character, it says.

PATRÓN 100 marks the brand’s first distilled-to-proof release at 50% ABV with no dilution and reflects PATRÓN Tequila’s commitment to craftsmanship, precision and doing things the right way, the company says. The result is a distinct, balanced flavor profile, layered with the natural sweetness inherent to 100% blue weber agave, crafted using only three simple ingredients from start to finish: agave, water and yeast, it adds.

“High proof should mean high performance, not harshness,” said David Rodriguez, PATRÓN Tequila master distiller, in a statement. “With PATRÓN 100, we focused on building more depth and structure while keeping the balanced profile people expect from our tequilas. At 100 proof, the agave profile can really shine through, standing up beautifully to minerality and dilution in cocktails. This is a tequila built for bartenders who want bold, high-character flavor that still feels refined.”

Samantha Newby, global vice president of innovation and sustainability at PATRÓN, added:

“We’re seeing a real shift in what bartenders and tequila drinkers are looking for. People are paying closer attention to how tequila is made and gravitating toward deeper, more authentic agave flavors. At Hacienda PATRÓN, we have 18 tahona wheels, which allows our distilling team to honor this centuries-old method at a scale that’s truly unique in the industry. With PATRÓN 100, we wanted to show what’s possible when you give traditional craftsmanship the time, care and investment it deserves.”

PATRÓN 100 is available in the U.S. behind the bar and at retailers nationwide for a suggested retail price of $49.99 a bottle.

www.patrontequila.com