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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Monster Energy Halo gamified can

Monster Energy releases limited-edition Halo-gamified cans

Codes on cans unlock Halo filters, prizes and more
August 31, 2020

In anticipation of the Halo Infinite game release in 2021, Corona, Calif.-based Monster Energy launched limited-edition Halo Infinite cans.


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Brockmans Gin Gift Pack

Brockmans Gin unveils value-added gift pack

Kit includes bottle of gin, recipe booklet and Copa Glass
August 28, 2020

New York-based Brockmans Gin is introducing a value-added gift pack just in time for the fall and holiday gift-giving seasons.


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Dos Equis Lager New Packaging

Dos Equis new packaging blends Mexican heritage with progressive fusion of cultures

New bottles, cans will rollout throughout fall
August 27, 2020

Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.


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Coolhaus ice cream, Common Space Brewery pairing kit

Coolhaus, Common Space Brewery celebrated National Ice Cream Sandwich Day

Ice cream, beer brand collaborate to create, deliver dessert-and-beer kits
August 21, 2020

Coolhaus ice cream collaborated with Common Space Brewery to create two ice cream-flavored beer kits earlier this month.


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Aqua ViTea Kombucha

Aqua ViTea launches new packaging, flavors

Rebrand emphasizes alcohol-free status, organic qualities
August 13, 2020

Middlebury, Vt.-based Aqua ViTea has rebranded its kombucha bottles and cans to better reflect its commitment to “responsible kombucha’ing,” it says.


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Santa Teresa kit

Santa Teresa encourages mixology at home

Limited-edition cocktail kit makes eight Old Fashioned cocktails with a twist
August 13, 2020

Santa Teresa has launched the Santa Teresa 1796 La Trova Old Fashioned Cocktail Kit. The kits were created by Shaker & Spoon in collaboration with Santa Teresa 1796 and Tales of the Cocktail Bartender of the Year Julio Cabrera so allow consumers to create bar-quality craft cocktails at home, it says.


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Perfect Hydration One Gallon

Perfect Hydration releases one-gallon bottle size

Brand says larger bottle meets “Increased demand” for alkaline water
August 4, 2020

Vernon, Calif.-based Perfect Hydration has launched a new 1-gallon size for its 9.5+ pH alkaline bottled water.


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Kill Cliff Ignite energy drinks

Kill Cliff launches new packaging, flavors

New cans promote flavor line extension, new label design
August 3, 2020

Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.


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DRY Soda Summer Collection

DRY Soda Co. release 2020 DRY Botanical Bubbly Summer Celebration bottles

Labels feature whimsical watercolor design by artist Catalina Estrada
July 31, 2020

DRY Soda Co. debuted limited-edition 2020 DRY Botanical Bubbly Summer Celebration bottles containing its line of non-alcohol beverages in two flavors: Pineapple and Watermelon.


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Spindrift Drifter Pack

Spindrift releases sampler pack

Limited-edition 12-pack includes all flavors from sparkling water brand
July 30, 2020

Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple


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